As Amazon introduced a price cut of 10pc to its Kindle eBook reader from US$400 to US$360, (less by 40$) this implies that this gadget is aiming at the wrong end of the market with high-end consumer electronics and should be looking to education.
For instance, Last week OLPC (One Laptop per Child) founder “Nicholas Negroponte” introduced a brand new Children’s Laptop, in fact it was not a real laptop, but a low cost eBook reader especially for children, to educate them in the field of developing economics.
As he showed the new eBook which is due on the market by 2010, Negroponte declared: “Over the past couple of years, we’ve learned that the book experience is a key. And no item can take the place of the book. he claimed that the next-generation should be a book. “And since it’s also got a touch-sensitive display, you can use it as a laptop,” he added.
This shows that there’s something new and different. This new eBook, unlike the Amazon Kindle, is a touch-sensitive, full-color dual screen which will be priced at US$75, in comparison to Kindle’s US$360.The reason for the low price is the cost was kept down by using portable DVD player screens, which are becoming increasingly cheap to produce. On the other hand, Amazon’s Kindle has a patented electronic-paper display that while monochrome, has no glare like a normal screen and reads like natural matt paper.
The Kindle was released in November 2007 and sold out its original supply within several hours, so what happened know? Why its price is being cut out yesterday by 10$? This shows that the demand on kindle get down maybe because of its high price as many had stated.
"In an article on Wired.com, writer Charlie Sorrel explained why he felt the mainstream just isn’t ready for the eBook: when it comes to holding something in your hand that lets you read at your leisure, flick through, drop in puddles, never charge and is cost-effective, the good old paper book does the trick."
According to a spokeswoman the price cut was made because Kindle manufacturing is at level that is finally consistent with demand for the device, which Amazon has claimed has been heavily sought by readers."
"CitiGroup's Mark Mahaney opined that the online retailer will have sold 2.2 million Kindles, or $750 million worth, by 2010, and that the price will have dropped to $300 by then, in increments of 15 percent cuts per year. It's not even close to holiday shopping season, and just a 5 percent cut between now and the end of the year doesn't seem logical. "
marny
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